Well finally. here's something that could finally help to spur on the negotiations between the NHL and the NHLPA.
It appears that the fans at home and the audience for television aren't going to wait for the two sides to resolve their difference, seemingly having found other pursuits to follow in the absence of their once favourite sport.
And this latest bit of news should give the NHL and the NHLPA cause for worry about the future.
Canadians it seems are doing just fine without the NHL. In fact, some it seems have found something that is just a little bit more rewarding than game number 378 on the endless regular season schedule
No, It's not basketball, football or even the World Poker Tour or UFC that is putting the NHL at risk.
Rather, it's er, uhm, how to put this... relationships, that might be the biggest threat to the league upon an eventual settlement.
Offering up the theory that the damage of the lock out may be too hard to repair with just a "Welcome back fans" and a few games on the tube.
And when it comes to all that NHL merchandise that the NHL flogged to the fan base through the season, well... Goodbye replica jersey's and bobblehead dolls!
Really, once Canadians get into the groove if you will, we suspect hockey in the end just isn't going to be able to compete with this.