The first salvo in the Public Relations battle for the hearts and minds of hockey fans would seem to be coming from the NHLPA, the players association posted the following video to YouTube on Sunday, talking points from the players point of view that set the tone for their point of view.
The most intriguing point from the players side, reminding fans that the system "that was supposedly broken, was created by the owners".
Wham, bam, now there's an exclamation point to your discussion paper!
No rebuttal yet from the NHL, then again that may be a wise strategy considering the public image that Mr. Bettman seems to enjoy among hockey fans these days.
Somehow we don't see any fireside chats in our future from the NHL head office.