The CBC and Kraft foods are beginning another journey to find this season's hotbed of hockey as they launch the 2007 edition of Kraft's Hockeyville.
The popular series last year, found town and city alike vying for the title with creative displays, community spirit and sense of purpose that astounded many of those involved in the selection process.
This year's project gets underway today, with Canadians invited to submit their presentation on why they believe their community should hold the title of Hockeyville for 2007. Local groups have until January 22nd to submit their entries, with a deadline hour of 5pm EST, 2 pm PST.
Kraft and the CBC have refined this years production and offer up a number of new features and guidelines for those wishing to enter, which can be found here. Also new to the competition is a merit prize, where five communities will be selected who best exemplify the five F's of Hockeyville, Fun, Fitness, Family, Fairness and Food.
From the Kraft foods press release comes this mission statement for this years competition: The winning Kraft Hockeyville 2007 community will receive the Kraft Hockeyville 2007 title and trophy, host a one-of-a-kind NHL hockey event, featuring NHL players both in the community and in on-ice action, and receive $50,000 to be used for upgrades to the publicly-owned arena that the winning community endorses.
The winning town or city will be announced live on the CBC on St. Patrick's Day, March 17th. With the worthy hometown picking up the torch from Salmon River which has been Canada's Hockeyville for 2006.