Saturday, October 11, 2008
They're playing his song!
After months of competition and discussion, the CBC announced the winner of their Hockey Night in Canada anthem challenge. The anthem above, Canadian Gold is the new theme song for Canada's iconic hockey broadcast.
When TSN bought the rights to the old theme last summer, the CBC pushed ahead with their plan "B" designed to make Canadian hockey fans participants and creators in the process.
By the time the last idea came into Toronto almost 15,000 entries had arrived for consideration. From that immense pile of musical creativity, the finalists were narrowed down to five last week and then to the final two for tonight's debut
With both creators on the stage at the CBC's Broadcast Centre in Toronto the drama played out introduced by Don Cherry.
As the winner was revealed, Beaumont, Alta.'s Colin Oberst was declared the winner for his Canadian Gold theme, Toronto teenager Robert Fraser Burke's Sticks to the Ice came in second.
Here is how the CBC announced the winning composition both on the actual broadcast and as part of a larger feature on the CBC News that night.